Cognitive Bias Explorer

Social desirability bias

The tendency to present ourselves in a flattering light, over-reporting good behavior and under-reporting bad behavior. It shows up strongly in surveys, interviews and other self-reports.

In everyday life

On a health survey, people report eating more vegetables and drinking less alcohol than they really do.

Your doctor asks how many days a week you exercise, and you say 'four or so,' even though it has been one day most weeks lately.

Why your mind does this

To act at all, we need some belief that our choices matter and that we can pull them off. A bit of extra confidence gets us moving, keeps us going after setbacks, and protects our sense of self-worth and our standing in a group.

Its family, in 30 seconds: Confidence to act

How to spot it

Ask whether your answer would change if nobody could ever link it back to you.

How to counter it

When you need honest answers from others, use anonymous forms and neutral wording so no answer sounds like the 'right' one.

Same family: Confidence to act

SourcesKrumpal (2013)Wikipedia

Cognitive Bias Explorer

Cognitive bias · Confidence to act

Social desirability bias

The tendency to present ourselves in a flattering light, over-reporting good behavior and under-reporting bad behavior. It shows up strongly in surveys, interviews and other self-reports.