Cognitive Bias Explorer

Stereotyping

Stereotyping is expecting a person to have certain traits because they belong to a group, without knowing anything else about them. Stereotypes can be positive or negative, and they often stick even when a person clearly doesn't fit.

In everyday life

A shop clerk assumes an older customer won't understand a new phone and explains every step slowly, though the customer works in tech.

At a party you meet a very tall man and immediately ask which basketball team he plays for, knowing nothing else about him.

Why your mind does this

We rarely have full information about a person or situation, so the brain fills gaps with what usually holds true for similar cases. Relying on categories, rules of thumb and trusted sources saves a huge amount of time and effort. For most of history, following the group and trusting experienced elders was a safe bet.

Its family, in 30 seconds: Stereotypes

How to spot it

Notice when you predict someone's skills, tastes or habits from their age, gender, job or background alone.

How to counter it

Ask the person a genuine question about themselves before acting on any assumption.

Same family: Stereotypes

SourcesHilton & von Hippel (1996)Wikipedia

Cognitive Bias Explorer

Cognitive bias · Stereotypes

Stereotyping

Stereotyping is expecting a person to have certain traits because they belong to a group, without knowing anything else about them. Stereotypes can be positive or negative, and they often stick even when a person clearly doesn't fit.